Another important element of a licensing agreement defines the timing of the agreement. Many licensees insist on a strict marketing date for products that are granted to external manufacturers. Finally, it is not in the licensee`s interest to license a company that never markets the product. The licensing agreement also contains provisions relating to the duration of the contract, renewal options and termination terms. A licensee may authorize a licensee to market products under a brand name. With such a license, the licensee can use the trademark without fear of a right to trademark infringement by the licensee. Licensing often depends on certain contractual conditions. The most common terms are that a license applies only to a given geographic region, for a specified period or for a single stage of the value chain. In addition, there are different types of royalties under the trademark and brand license. The first form requires a tax on invoice, the second type of royalty depends on the productivity of the taker.
An example of a very common property contained in licensing agreements is the image of a cinematic superhero. Toy manufacturers will often allow it to sell action characters that are much more likely to be purchased if they are based on a popular superhero. Another common example is the licensing of a song for an advertising campaign or for use in a movie. In the fast food market, there are a number of franchise-based businesses, where a franchisee holds the rights to the name, products and promotional material of the main company. In the United Kingdom, prisoners serving a fixed sentence (a firm period in prison) are released “on licence” before the end of their full sentence.  The licence is the prisoner`s authorization to maintain certain conditions, such as regular notification to a probation officer and only to an approved address, in exchange for their early release. If they violate the terms of the driver`s licence, they can be “recalled” (returned to prison).   A licensing agreement allows a licensee to use the property of a licensee. These written agreements define a set of parameters for the use of the licensee`s property. This means that, even in the context of a licensing agreement, the property granted cannot be used for any purpose, except for those described in the agreement.
The New-World: Virtual Property and the End User License Agreement, Kayser, J. J. (2006). Loy. THE Ent. L. Rev., 27, 59. The author in this article looks at how the license agreement can benefit the last person who uses the property. This occurs after one party has authorized the other party to use its property. A licensing agreement is a contract between two parties (conedenters and licensees) in which the donor grants the purchaser the right to use the mark, brand, patented technology or the ability to manufacture and sell goods in the licensee`s possession.