According to Amazon, UAM is primarily aimed at publishers who present their website with Google Ad Manager as an ad server. Assuming digital publishers qualify, UAM offers a plethora of reporting features, simplified billing, and access to Amazon ads and multiple SSPs. It should also be noted that UAM has a 10% processing fee if the auction prices of the participating SSPs. OpenX – OpenX is truly an open platform. It has 1.5 trillion transactions per day. It is the collaboration with 1,500 publishers and 34,000 advertisers. That, too, is per day. OpenX is therefore one of the undisputed heavyweights in the bidder market. At TAM, Amazon Publisher Services believes that the publisher is large and well established enough to already have one-on-one relationships with SSPs and is simply trying to centralize the offering programmatically on its advertising marketplace.
In contrast, UAM users have access to the Amazon add for Publisher and a large number of SSPs that work with Amazon so that Amazon can manage all the relationships between the SSPs and the publisher. Advertisers` growing interest in Amazon is the reason publishers are using Amazon services. Response times are also improved by the fact that server header bids take place inside the Amazon cloud and not on the publisher`s side and use Amazon`s bandwidth to manage bids. Amazon is much better oriented towards bandwidth-intensive negotiations between different advertisers from different sources. This service is available to all US publishers who have desktop and mobile websites with more than 5000 unique visitors per day and who use the Banner Ad Marketplace. 1. Advertising services in general. During the term of use and subject to the terms of this Agreement, Amazon makes available to Customer a wide range of tools and services, including tools and services provided through the Ad Console, that enable Customer to place ads on publisher properties and to manage and receive reports about them (the “Advertising Services”). We reserve the right to define all aspects of the Advertising Services and we may modify, restrict or discontinue all services and tools offered through the Advertising Services at any time, without notice. We may charge for any service or tool of the advertising service at any time after the customer`s notification (for example.B. via the user interface of the advertising console).
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